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Mission Statement

At Beyond ONE, we’re redefining roles and breaking barriers to create a world where everyone has the power to drive their own digital journey.
We’re a dynamic, fast-growing team on a mission to Think Beyond, Achieve Together, and Deliver for Impact in high-growth markets worldwide.

Since 2021, we’ve expanded rapidly, bringing Virgin Mobile MEA, FRiENDi Mobile MEA, and Virgin Mobile LATAM under our belt. With 6.5 million subscribers and a team of 1,600 across seven countries, we’re building a revolutionary platform.

If you’re excited to challenge the norm, thrive in a collaborative environment, and create lasting change, join our journey. Let’s build the future together!

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Role Purpose

Why this role matters:
This role plays a critical part in boosting brand visibility, driving qualified traffic, and increasing both customer conversion and retention. By overseeing a broad range of digital marketing activities—including SEO, SEM, content marketing, email marketing, social media, and analytics—the role directly supports Virgin Mobile’s growth and digital engagement goals.

What success looks like:
In your first year, you will create, implement, and continuously optimize digital marketing strategies that are fully aligned with business objectives, delivering measurable impact on customer acquisition and retention across all key channels.

Why this is for you:
If you bring both technical marketing expertise and strong analytical instincts, this role offers the chance to lead strategy, own results, and directly shape how Virgin Mobile connects with its digital audience. You’ll be empowered to make a tangible impact across every stage of the customer journey.

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Key Responsibilities

In this role, you will:

1. Development and Execution of Digital Strategies:

1. Create, implement, manage and optimize digital marketing strategies aligned with business objectives.

2. Create, implement, manage and optimize media strategy. Implement and manage the SEO strategy.

3. Identify and explore new opportunities and trends in Digital marketing.

2. Marketing Campaign Management:

1. Plan, implement and optimize media campaigns on platforms such as Google Ads, Facebook Ads, Tik Tok ads, LinkedIn Ads, etc.

2. Monitor campaign performance and adjust strategies to maximize ROI.

3. Conduct A/B tests and experiments to improve campaign performance and conversion rate.

4. Coordinate with internal and external teams to ensure the effective execution of campaigns.

3. Email Marketing and Automation:

1. Develop and manage email marketing campaigns, including list segmentation. Implement and optimize marketing automation strategies using marketing automation tools.

4. Analysis and Report:

1. Analyze and report the performance of digital marketing campaigns using tools such as Google Analytics, Google Search Console, Looker studio, Tableau, and others. 

2. Generate detailed reports on key metrics such as web traffic, conversion rates, cost per acquisition (CPA), return on investment (ROI), etc.

3. Provide data-driven recommendations to improve digital marketing strategies to increase conversion rates and lower digital customer acquisition costs.

5. Website and Content Optimization:

1. Work with content and web development teams to optimize website structure and improve user experience.

2. Develop and manage content strategy to ensure consistency and relevance across all digital channels. Implement on-page and off-page SEO best practices to improve search engine ranking.

6. Innovation and Continuous Improvement:

1. Stay up to date with the latest trends and best practices in digital marketing.

2. Propose and test new tactics and tools to improve digital marketing strategies.

3. Train and guide other team members in digital marketing practices.

4. Work closely with other areas (sales, product, customer service, BI) to ensure alignment and coherence in marketing strategies. Participate in strategic meetings and contribute innovative ideas to drive growth. 

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Qualifications & Attributes

We’re seeking someone who embodies the following:

Education & Experience:

• Minimum of 4 years’ experience in digital marketing, ideally within mass consumption (B2C) companies.

• Proven track record managing and optimizing digital performance campaigns with a focus on measurable results.

Technical Skills – Must-haves:

• Advanced proficiency with paid media platforms: Google Ads, Meta (Facebook/Instagram), TikTok.

• Strong knowledge of analytics and optimization tools: Google Analytics 4 (GA4), Looker Studio.

• Solid understanding of performance metrics, digital funnels, and data-driven marketing decisions.

Technical Skills – Nice-to-haves:

• Experience working with agile methodologies.

• Proficiency in tagging using Google Tag Manager (Pixel and server-to-server setups).

• Knowledge of ASO (App Store Optimization).

• Familiarity with data analysis tools like Tableau and SQL.

• Understanding of HTML and CSS.

• Experience managing offline campaigns (radio, press, and TV).

Attributes:

• Strategic thinker with a strong analytical mindset.

• Comfortable working independently and collaboratively in cross-functional teams.

• Effective communicator with the ability to translate data insights into actionable marketing strategies.

• Intermediate English proficiency or higher.

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Additional Resources

Learn more about Beyond ONE by exploring the following:

• Beyond ONE Values

• Beyond ONE LinkedIn Page

• How Values Build Belonging – by our Group Chief People Officer

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Our Hiring Process

Here’s what you can expect during the interview process:

• Recruiter Chat: A conversation to understand your background, ambitions, and expectations.

• Hiring Manager Interview: A deep dive into the role, your experience, and how you could add value to our team.

• Feedback Loop: Depending on the role, you’ll meet with key stakeholders across the organization to get a 360° view of the role.

• Leadership Interview: For senior roles, expect a conversation with our leadership or CEO to align on vision and cultural fit.

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Our Commitment to Feedback

At Beyond ONE, we are dedicated to offering clear and constructive feedback throughout the interview process. If you reach the interview stage but aren't selected, we will provide feedback to help you understand what our team appreciated in your application and where we identified gaps. We believe offering thoughtful feedback is essential for building trust and fostering long-term relationships, even with candidates we may not hire.

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Our Compensation Approach

Our compensation reflects our commitment to fairness, performance, and regional competitiveness. With market-aligned salaries and tailored benefits across our locations, we aim to support your well-being and professional growth. Your Recruiter will share more details during the interview process.

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